Print - The world's first movable type printing technology was invented and developed in China by the Han Chinese printer Bi Sheng between the years 1041 and 1048. In the West, the invention of an improved movable type mechanical printing technology in Europe is credited to the German printer Johannes Gutenbergin 1450. Printing has played a massive part in marketing communications over the decades and to some extent still does today. The explosion of smart phones, tablets, laptop and desktop computers combined with valid environmental concerns has seen an exponential decline for mass produced print media. Whilst print media still has an important role to play in the marketing communications channels mix, it is now more popular to promote high value premium products or as an excellent method of recording a company or product history in the form of specialised and bespoke case bound books. Proven communication.
Cross-platform - A cross-platform communications strategy, embracing digital and print media channels, can yield much higher response rates. This method conveys a joined up approach to marketing campaigns reaching most receptors: sight, sound, touch and smell. It also provides a route to measure the campaign effectiveness through personalised URLs.